News desk, automated
A social desk that starts working when your CMS does.
The platform monitors your newsroom's publishing flow, identifies stories worth distributing, produces the social asset, validates it against the source, and moves it into your chosen publishing workflow.
Not every story needs a TikTok. The right ones should not get missed.
Eligibility scoring looks at local relevance, visuals, timeliness, usefulness, and sensitivity — then recommends generate, review, or skip.
92
PublishStrong social candidate
Local relevance: High
Visual quality: Strong
Timeliness: Breaking
Audience usefulness: High
61
SkipSchool board agenda
Local relevance: High
Visual quality: Strong
Timeliness: Breaking
Audience usefulness: High
The format follows the story.
Carousel
Article + strong photos
Photo post
Article + one image
Video post
Owned segment / clip
Approval queue
High-risk story
Automate as much — or as little — as your newsroom wants.
Auto
Stories passing newsroom rules publish automatically.
Review
Generated posts wait for editor approval.
Draft
The system produces content, but never publishes.